The Labubu toy has become more popular than Barbie and LEGO: a fluffy monster worth 40 billion.
The company Pop Mart, founded by Wang Ning in 2010, became known for the Labubu doll. It now leads the global toy market with a market capitalization of 40 billion dollars, surpassing even Hasbro and Mattel.
The core principle of Pop Mart is the sale of toys in 'blind boxes', which has caused a collecting craze. This meets the youth's need for psychological comfort after growing up in a single-parent family.
'If Pop Mart does not continually update its intellectual property, fans may lose interest,' said analyst Jeff Zhang.
The company's toys sell well not only in China but also in international markets. However, the Chinese government requires strict control due to risks for children, which may complicate Pop Mart's further development.
The Chinese company Pop Mart has conquered the toy world by creating demand among youth for collecting. However, instability in updating the product range and potential regulatory issues may threaten the company's future success.
The popular Chinese company Pop Mart is succeeding in the global toy market due to its collectible approach and psychological comfort for the youth. However, threats arise from insecurity in constant product updates and regulatory risks from the Chinese government.Read also
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